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Global e-commerce sales could grow 25 percent this year, says research firm eMarketer, to nearly $1.7 trillion—and by 2020 that figure could double. To help its members take advantage of such growth, MJSA has partnered with renowned industry speaker/thought leader Matt Perosi and his Sapphire Collaborative to help association members make the most of their digital efforts.

Perosi—a frequent speaker at MJSA Expo, JCK Las Vegas, and other industry events, as well as the author of the popular Golden Nugget blog on digital strategies (jwag.biz)—first began exploring the internet's capabilities in 1988. In started programming in 1994, and ultimately developed what he calls the Junior Jewelry CMS (content management system), "the only dedicated CMS for the jewelry industry that also includes high level SEO (search engine optimi...
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