Jewelry Ecommerce Website Design
Should I have an ecommerce website? This is one of the most frequent questions that we get from potential customers and customers that have been online for a few years. If you've had a website for a few years, then yes, it's time to migrate over to ecommerce for both the mobile and desktop version of your website. If you're building your first website, then we suggest waiting until you get your feet wet before diving into that deep end of online product management and customer service. Here are some things to think about regarding ecommerce: |
Do you buy online yourself?
Think about the types of things you buy online. Very likely you realize that even though Amazon.com and OverStock.com are great websites, there are thousands of would-be great idea-driven sites that are struggling because they don't know how to market themselves.
Amazon, OverStock, and many other websites are profiting from every day sales, but their customer numbers fluctuate every day just like in a brick-and-mortar store. They spend a lot of time marketing themselves on social media, through direct marketing, and SEO to keep their customers coming back.
Successful ecommerce sites are only successful because they have a lot of marketing.
If you find buying online to be a modern day convenience, then it's time to offer that same convenience to your own customers, but your profits will be in the long term repeat customers, not the one-off buyers, and that means continual marketing to maintain customer awareness.
Your success will only come if you are willing to advertise your website.
Think about the types of things you buy online. Very likely you realize that even though Amazon.com and OverStock.com are great websites, there are thousands of would-be great idea-driven sites that are struggling because they don't know how to market themselves.
Amazon, OverStock, and many other websites are profiting from every day sales, but their customer numbers fluctuate every day just like in a brick-and-mortar store. They spend a lot of time marketing themselves on social media, through direct marketing, and SEO to keep their customers coming back.
Successful ecommerce sites are only successful because they have a lot of marketing.
If you find buying online to be a modern day convenience, then it's time to offer that same convenience to your own customers, but your profits will be in the long term repeat customers, not the one-off buyers, and that means continual marketing to maintain customer awareness.
Your success will only come if you are willing to advertise your website.
Are you willing to make it work, and be committed?
If you've weighed you options, figured out your budget and needs, and are ready to go, then we're here to help. Nothing in business is guaranteed, and we can't say that an ecomemrce website will help you, but it's the modern day business necessity for retail stores.
If you've weighed you options, figured out your budget and needs, and are ready to go, then we're here to help. Nothing in business is guaranteed, and we can't say that an ecomemrce website will help you, but it's the modern day business necessity for retail stores.
Do you have someone who can dedicate their own fulltime efforts into the site?
Don't make the mistake so many other businesses do. In order to sell online you will need someone on staff dedicated to maintaining and marketing it. Maintaining the inventory and pricing on an ecommerce website is time consuming and there's no way to full embrace the ecomm possibilities unless you have the time to manage it yourself or an employee that will work on it several days every week.
Don't make the mistake so many other businesses do. In order to sell online you will need someone on staff dedicated to maintaining and marketing it. Maintaining the inventory and pricing on an ecommerce website is time consuming and there's no way to full embrace the ecomm possibilities unless you have the time to manage it yourself or an employee that will work on it several days every week.
Ecommerce Website Pricing
Special DIY Ecommerce Website Pricing
| Website Installation | $1730 |
| First Hour Training | $100 |
| Ecommerce Training | $40 |
| Mobile Website Training | $35 |
| Total Setup Cost | $1905 |
Jewelry businesses will also have jewelry education pages added to their site and have a jewelry specific product catalog.
The first hour of training will get you started, followed by ecommerce and mobile website management training, then you'll be able to work through our training videos on your own.
Other Ecommerce Costs
| Website Tech Support, per incident: | $10 |
| Initial Content Transfer | quoted rate |
| SEO Transfer* | $1900 |
| Merchant Services**, per month | $30 |
| PCI Compliance Testing***, per month | $30 |
| SSL Certificate, per year | $300 |
| SSL Cert Install, per year | $70 |
| SEO Module Training, one hour | $30 |
| 1-Time SEO Service, after site is live | $2000 |
Everything here is optional. You are paying for a DIY website and you will have the tools to maintain the website on your own.
* The SEO Transfer also includes us creating 301 redirects so you don't lose search engine ranking.
** Your merchant account must use Authorize.net, otherwise you can use PayPal for your ecommerce checkout process.
*** Your bank and merchant account provider will require you to have your website tested for PCI compliance. We will make recommendations for who to use for this service, which is about $30 per month.
** Your merchant account must use Authorize.net, otherwise you can use PayPal for your ecommerce checkout process.
*** Your bank and merchant account provider will require you to have your website tested for PCI compliance. We will make recommendations for who to use for this service, which is about $30 per month.
Yearly DIY Hosting
| Daily Backups | $419.40 |
Restoring a backup is a manual process. Restoring a backup after user error or content loss (i.e. accidental page deletion, or wrongful edits) will reset all data back to the last backup date. There is a $200 service fee to retrieve and restore backup files.
Email service is not included with our yearly hosting plans. Email service price changes yearly and it could be as much as $60/year for 5 email accounts with unlimited storage.
Limitations:
If you do not want to go it alone, you can switch to our Collaborative service plans at any time.
- The above pricing does not allow for any custom jewelry website design work. This program is meant to get you started in a cost effective process. Naturally we will add your logo and chosen color scheme.
- This is a do-it-yourself setup. This DIY program is only good for you if you are willing to learn to update your website on your own
- You won't pay for technical support unless you need our help, then it's $10 per incident.
- The Junior CMS has a lot of features, but not all of them will be set up for you. Most small businesses do not have a use for features like newsletters, contests, Facebook integration, and ecommerce, which is why they all require an additional, small, setup fee.
- We will set up your jewelry website using a temporary domain name so you have time to update all the information and get started.
- You will need to make a change to your domain name DNS settings when you are ready to launch. We can do this for you if you give us the login to your domain account.
If you do not want to go it alone, you can switch to our Collaborative service plans at any time.
